What is Freelancing in Pakistan? | Who are Freelancers?

Freelancing has been booming in Pakistan after Covid-19. Freelancing is growing with the advent of the internet, enabling people to manage their time and work remotely. According to Global Workplace Analytics and the Freelancer Union data, the freelancer economy is on the rise.

Freelancing is a work arrangement in which individuals offer their professional services on an hourly or project basis, rather than being employed by a company permanently. Freelancers are self-employed and have the freedom to choose the right clients and projects they work on. 

what is freelancing

What is freelancing in Pakistan?

Freelancing is a way of working where someone is not employed full-time by a single employer but instead works for multiple clients.

freelancer is usually someone who is self-employed and is not committed to a particular employer long-term.

There are several reasons why someone might choose to freelance rather than work for a single person. For instance, freelancers often have more control over their schedule and can choose only when it suits them. Additionally, freelancing can be a great way to get started in your career without having to commit to a full-time job.

There are estimated three million freelancers in Pakistan which put the country among the top five countries for providing freelance services.

Freelancers attracted export remittances of nearly $400 million in the fiscal year 2022. - The Express Tribune

This is how the freelance industry is booming in Pakistan!

According to CNBC, Pakistan ranks 4th among the top 10 countries with the fastest-growing freelancers.

top 10 freelancing countries
Data credit CNBC

Why Freelancing in Pakistan?

There are several reasons why freelancing has become so popular in Pakistan. One is that the country has a large pool of highly skilled people. This is because in recent years both Government initiatives and private sector academies have provided skills to students that can be offered as a freelancer.

Another reason for the popularity of freelancing in Pakistan is the low cost of living. Freelancers can earn a good income while still living relatively cheaply. Additionally, many online platforms make it easy to find work, and many businesses are now outsourcing work to freelancers in Pakistan due to the cost savings involved.

Growth of Freelancing in Pakistan

Freelancing has witnessed exponential growth in Pakistan, thanks to various factors such as increasing internet penetration, availability of online payment gateways, and the country's large pool of skilled professionals. Many young Pakistanis, especially students, and graduates, have turned to freelance as a viable career option due to the flexibility it offers and the ability to work with international clients. 

How much does Pakistan earn by freelancing?

Pakistan ranks 4th in the world of freelancing. According to express tribunePakistani freelancers attracted nearly $400 million in export remittances in the fiscal year 2022. The revenue from freelancing is increasing year after year since more and more people are joining the field of freelancing.

Who Are Freelancers?

Freelancers are a diverse group of people who work independently, often remotely, on various projects. They can be digital marketers, writers, designers, web developers, photographers, and more.

What sets freelancers apart from traditional employees is that they are not tied to one company or boss. They have the freedom to work on multiple projects for multiple clients at any given time. This flexibility is one of the main reasons why people choose to freelance.

Pakistan has a large and growing population of freelancers. According to recent estimates, there are over 1 million freelancers in Pakistan. The vast majority of these freelancers are based in Kashmir, Gilgit Baltistan, Karachi, and Lahore.

The Pakistani freelancing industry has been multiplying in recent years. This growth is partly due to the increasing availability of internet access and the growing popularity of online platforms like Upwork and Fiverr.

There are many reasons why someone might choose to freelance in Pakistan. For some, it is a way to earn extra income while maintaining flexible hours. For others, it is a way to transition into self-employment after leaving a traditional job

Whatever the reason, freelancing provides an opportunity for talented individuals to connect with businesses and customers all over the world.

How does a freelancer work?

Freelancers have the options to choose the projects they want to work on and set their own schedules.

Here's an overview of how a freelancer typically works:

Finding clients: Freelancers often rely on networking, online platforms, and word-of-mouth referrals to find clients. They may create a professional website or portfolio to showcase their skills and attract potential clients.

Project negotiation: Once a freelancer finds a potential client or a client reaches out to them, they engage in project negotiation. This involves discussing project requirements, scope, deadlines, and compensation.

Project execution: Once the terms are agreed upon, the freelancer begins working on the project. They utilize their expertise and skills to deliver the required services or complete the assigned tasks.

They may work remotely or occasionally meet with clients in person, depending on the nature of the project.

Communication and collaboration: Freelancers maintain regular communication with clients throughout the project duration. They provide progress updates, seek clarifications, and address any concerns or feedback.

Communication channels may include emails, video calls, project management tools, or any other preferred method.

Submission and revisions: Once the freelancer completes the project, they submit the deliverables to the client for review. The client may request revisions or provide feedback, which the freelancer incorporates to meet the client's expectations.

Invoicing and payment: After the project is approved, the freelancer sends an invoice to the client, detailing the services rendered the agreed-upon fee, and payment terms. The payment method and schedule are typically agreed upon in advance.

Some freelancers may require an upfront deposit or partial payments before commencing work, especially for larger projects.

Building client relationships: Freelancers understand the importance of maintaining good relationships with clients. Satisfied clients may provide repeat business or refer the freelancer to others, contributing to their professional reputation and future opportunities.

How does a freelancer get paid?

Regarding payment, there are several ways in which freelancers receive compensation for their work:

  1. Hourly rate: Freelancers often charge an hourly rate for their services. They track the time spent on a project and invoice the client accordingly. The hourly rate is agreed upon during project negotiation.
  2. Fixed project fee: In some cases, freelancers may charge a fixed fee for the entire project. The fee is determined based on the complexity, scope, and estimated time required to complete the project.
  3. Retainer: A retainer is a pre-agreed amount that the client pays to the freelancer regularly. This allows the client to have priority access to the freelancer's services for a specified period. Retainers are commonly used for ongoing projects or long-term collaborations.
  4. Commission or revenue-sharing: In certain industries, freelancers may receive a percentage of the revenue generated by the project or a commission based on the sales they contribute to. This arrangement is prevalent in fields like sales, marketing, and affiliate marketing.
  5. Upfront deposit: For larger projects, freelancers may request an upfront deposit or partial payment before starting the work. This provides a level of security and ensures commitment from both parties.
  6. Payment platforms: Freelancers often utilize online payment platforms such as PayPal, Payoneer, Stripe, or direct bank transfers to receive payments. These platforms offer secure and convenient methods for clients to transfer funds to the freelancer.

It's important to note that payment terms and methods may vary depending on the nature of the project, the industry, and the specific agreements between the freelancer and the client. Freelancers need to establish clear payment terms upfront to avoid any misunderstandings or payment delays.

What are the Advantages of Freelancing?

Freelancing provides numerous advantages, making it an attractive option for individuals in Pakistan. Some key benefits include:

Flexibility and Independence: Freelancers have the freedom to choose their projects, clients, and working hours. They can work from anywhere and have control over their work-life balance.

Earning Potential: Freelancers often have the potential to earn more than traditional employees, as they can negotiate higher rates and work with clients from different countries where the cost of living and wages may be higher

Skill Development: Freelancing allows individuals to sharpen their skills by working on diverse projects and collaborating with clients from various industries. It provides an opportunity to continuously learn and grow professionally.

Global Reach: Freelancing enables professionals in Pakistan to work with clients from around the world, expanding their network and exposure to international markets.

Career Autonomy: Freelancers can choose their niche, specialize in their areas of interest, and build their personal brand. They have the freedom to shape their career path and pursue projects aligned with their passions.

How Do I Start Freelancing in Pakistan?

It would help if you did a few things to start freelancing in Pakistan. First, you need to create a solid online presence for yourself. It means having a professional website and social media accounts that showcase your work and highlight your skills. You should also join relevant online communities and forums related to your expertise.

Learn freelance skills that will enable you to provide services to your clients that are related to those skills. Keep in mind to stand out you will have to be a master in your skills to earn more freelance projects.

Next, you need to identify potential clients and projects. You can do this by networking with people in your industry, searching online job boards, or reaching out to companies directly. Once you've found a project you're interested in, put your best foot forward and create a great proposal.

Finally, it's essential to stay organized and manage your time well. Freelancers need to be able to juggle multiple projects at once and meet deadlines. Keep detailed records of your work, communicate regularly with clients, and always be professional. You can succeed as a freelancer in Pakistan with hard work and dedication!

Wan to read 100+ tips for online success as a freelancer, click here.

Popular Freelancing Platforms in Pakistan

Several freelancing platforms have gained popularity in Pakistan, connecting freelancers with clients worldwide. Some of the widely used platforms include:

Upwork: Upwork is one of the largest freelancing platforms globally, offering a wide range of job categories and opportunities for freelancers in Pakistan. It provides a secure platform for freelancers to showcase their skills and connect with clients.

Freelancer: Freelancer is another well-known platform that facilitates freelancers in finding work across various fields. It allows individuals to bid on projects and build their reputation through client reviews.

Fiverr: Fiverr is a popular platform for freelancers offering specialized services known as "gigs." It allows freelancers to create their profiles, showcase their skills, and attract clients looking for specific services.

Guru: Guru is a freelancing platform that caters to professionals in various industries, including programming, design, writing, and marketing. It provides a streamlined platform for freelancers to connect with potential clients.

Types of Freelancing Work in Pakistan

Freelancing in Pakistan covers a wide range of industries and skill sets. Some common types of freelancing work in the country include:

1. Web Development and Design

Web development and design freelancers create and design websites, web applications, and user interfaces for clients. They utilize programming languages, design software, and frameworks to deliver visually appealing and functional websites.

2. Content Writing

Content writing freelancers create written content for various purposes, including articles, blog posts, website content, and marketing materials. They possess strong writing skills, research capabilities, and the ability to write engaging and informative content.

3. Graphic Design

Graphic design freelancers create visual content, such as logos, illustrations, infographics, and marketing materials. They utilize design software and tools to bring creative concepts to life and cater to clients' branding and design needs.

4. Digital Marketing

Digital marketing freelancers specialize in various aspects of online marketing, including social media marketing, search engine optimization (SEO), content marketing, and email marketing. They help businesses improve their online presence and reach their target audience effectively.

5. Programming and Software Development

Programmers and software developers offer their coding skills to develop software, mobile applications, and web-based systems. They possess expertise in programming languages, frameworks, and software development methodologies.

These are just a few examples, as freelancing opportunities in Pakistan span across various industries, including translation, virtual assistance, video editing, and more.

Challenges Faced by Freelancers

While freelancing offers numerous advantages, it also comes with its set of challenges. Some common challenges faced by freelancers in Pakistan include:

Payment Delays: Freelancers may face delays in receiving payments from clients, especially when working with international clients. Ensuring secure payment methods and clear payment terms is crucial.

Competition: The freelance market is highly competitive, both locally and globally. Freelancers need to differentiate themselves and continuously upgrade their skills to stay ahead.

Client Acquisition: Finding clients and building a steady client base can be challenging, particularly for new freelancers. Building a strong online presence, networking, and showcasing a portfolio is essential for attracting clients.

Work-Life Balance: Freelancers often struggle with maintaining a healthy work-life balance due to the flexible nature of their work. Setting boundaries and establishing a routine can help in managing workload and personal life effectively.

Skills Required for Freelancing

To succeed as a freelancer in Pakistan, certain skills are crucial. These include:

Technical Skills: Freelancers must possess technical skills relevant to their field, such as programming languages, design software, or digital marketing tools.

Communication Skills: Effective communication is essential for understanding clients' requirements, negotiating contracts, and maintaining professional relationships.

Time Management: Freelancers need strong time management skills to meet project deadlines, balance multiple clients, and effectively allocate their time.

Self-Motivation: Freelancers must be self-driven and motivated to work independently and consistently deliver high-quality results without constant supervision.

Tips for Becoming a Successful Freelancer

To increase the chances of success as a freelancer in Pakistan, consider the following tips:

Niche Down: Specialize in a specific area or industry to stand out and attract clients looking for specialized skills.

Build an Online Portfolio: Create a portfolio website or utilize freelancing platforms to showcase your work and expertise.

Market Yourself: Invest time in promoting your services through social media, networking events, and online communities relevant to your field.

Continuous Learning: Stay updated with the latest industry trends and continuously upgrade your skills through courses, workshops, and online resources.

Provide Excellent Customer Service: Build strong client relationships by delivering quality work, maintaining clear communication, and providing exceptional customer service.

Freelancing as a Source of Income

Freelancing can be a viable source of income for individuals in Pakistan. By leveraging their skills, freelancers can earn a competitive income, especially when working with international clients. However, it's important to note that freelancing income can be variable, and freelancers need to manage their finances accordingly, including tax obligations.


Overall, freelancing in Pakistan is a great way to earn money and gain experience. If you're looking for an easy way to make extra cash, then freelancing might be right. There are many different types of freelancers out there, so you should be able to find one that suits your needs.


How does freelancing work in Pakistan?

During the Covid-19 pandemic, freelancing has become very popular in Pakistan. It has grabbed the attention of Gen X and older people to choose this field as a side hustle or permanent job.
Freelancers in Pakistan either join freelance platforms like Upwork, Fiverr, PeoplePerHour, etc, or get clients directly from social media platforms like Facebook and LinkedIn to work on their projects and get paid.

Is freelancing a viable career option in Pakistan?

Yes, freelancing is a viable career option in Pakistan, offering individuals flexibility, earning potential, and the ability to work with international clients.

What are the common challenges faced by freelancers in Pakistan?

Payment delays, competition, client acquisition, and work-life balance are some common challenges faced by freelancers in Pakistan.

How can I find clients as a freelancer in Pakistan?

Building an online presence, utilizing freelancing platforms, networking, and showcasing a strong portfolio are effective ways to find clients as a freelancer in Pakistan.

What are the popular freelancing platforms in Pakistan?

Some popular freelancing platforms in Pakistan include Upwork, Freelancer, Fiverr, and Guru.

Which skill is best for freelancing in Pakistan?

There is no size-fit answer to this question since it depends on the expertise that you have in a particular skill. However, some of the best skills for freelancing in Pakistan are given below:

Post a Comment